You are Head of Your Marketing Department

In sales and marketing, everything starts with knowing how to differentiate their product or service from all the other products or services with whom they are competing. You are no different in selling yourself.

Allow me to challenge you to begin by clearly defining, “How do I make a difference?” Keep in mind, this starts by inventory your successes. It’s a goal to have at least three, very concise and plainly stated phases that declares your unique track record of success or contribution? How have you specifically made a positive impact on the organization (s) you have worked for? You will use these statements in your marketing material (aka, follow up marketing letters). It’s ideal to have ten or more of these kinds of statements inventoried in a “go to” word document. You can use these powerful tools to address the “hot buttons” you uncovered from the questions you asked in the interview. You might recall we discussed what you say and do after the interview might be more important in helping you get to the next level in landing an opportunity.

Remember, this is your product – the service you are selling. Good sales people will tell you, you have to know your product / service inside out – upside down – backwards and forwards for you to effectively close the sale. Same with you, this is a marketing campaign and you are the head of the marketing department.

Good luck and … “Keep it Passionate”

Susie Mathews